Wan Fong Yuen: A Natural Handmade Skincare Brand

Embracing Chinese Herbal Tradition for Healthy, Beautiful Skin

Wan Fong Yuen draws inspiration from the product itself, which is predominantly made using Chinese herbal ingredients. The brand believes in the traditional Chinese herbal approach to curing various health issues for babies in China, embracing the most natural methods. The packaging design reflects this inspiration, incorporating elements of Chinese ink painting to create a visually captivating experience.

The design team at The Box Brand Design, led by Design Director Joey Lo and Art Director Yvonne Chung, took on the challenge of creating a standout brand in the saturated natural skincare market. They focused on the key elements of "Chinese," "local," and "simple" to differentiate Wan Fong Yuen from its competitors.

Using the traditional Chinese ink painting style, the team created patterns and illustrations that represent the brand's connection to Chinese herbal traditions. The soft brush lines and natural colors evoke a sense of purity and simplicity, reflecting the brand's commitment to providing skincare products that are potent and pure.

One of the design highlights is the use of Chinese ink painting to depict elements like ducks on a river, symbolizing the experience of bathing in a natural environment. This unique approach not only creates a visually appealing packaging design but also reinforces the brand's connection to nature and its commitment to using natural ingredients.

The Wan Fong Yuen skincare products were launched online in Hong Kong, following a project that started in June 2016 in Guangzhou, China, and concluded in March 2017. The brand's dedication to Chinese herbal research and its focus on local production in Hong Kong are key factors that set it apart from other natural skincare brands.

Wan Fong Yuen's commitment to excellence and innovation in packaging design was recognized with the Bronze A' Design Award in 2018. This prestigious award is bestowed upon designs that demonstrate outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology. Wan Fong Yuen's packaging design showcases strong technical and creative skills, contributing to quality of life improvements and making the world a better place.

Experience the power of Chinese herbal skincare with Wan Fong Yuen, where tradition meets innovation for naturally potent and pure results.